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A UNIQUE AND UNMISTAKABLE TASTE

Nutella® has been on the breakfast tables of millions of people around the world for more than 50 years, spreading good moments to start the day. A slice of bread with Nutella® tastes great. Thanks to our unique and inimitable recipe, Nutella® has become the most popular and iconic hazelnut cocoa spread in the world.

NUTELLA®: A HISTORY OF PASSION, INVENTION AND POSITIVITY

Do you know the history signature recipe and unmistakable taste of Nutella®?

Positivity as a main ingredient
1946
Positivity as a main ingredient

After the Second World War, cocoa was extremely scarce. Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The ancestor of Nutella® was born.

The Giandujot, named after a local carnival character, was a paste shaped into a loaf that could be sliced and spread on bread.

SuperCrema
1951
SuperCrema

The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.

Nutella® is born
1964
Nutella® is born

The recipe was continually improved and in 1964 the first ever jar of Nutella® was created.

A hazelnut and cocoa cream that today spreads smiles around the world.

The iconic jar
1965
The iconic jar

With its iconic design, Nutella® was launched in Germany.

Oh, la la!
1966
Oh, la la!

Nutella® arrived in France with great success.

Success has no borders
1978
Success has no borders

Nutella® reached Australia, opening its first plant outside Europe in Lithgow near Sydney.

World Nutella®  Day
2007
World Nutella® Day

On February 5th, 2007 Italo-American blogger Sara Rosso created a day to celebrate our product together with all Nutella® fans around the world.

World Nutella® Day has been celebrated every year since.

Our attention to quality
Our attention to quality

Nutella's unmistakable recipe is the same worldwide. It combines seven carefully selected quality ingredients, ensuring its singular creaminess and intense flavour. We uphold high quality standards for every plant in the world that produces Nutella®. Discover more at: Our quality & ingredients | Nutella® | Official Website.

Our commitment to sustainability
Our commitment to sustainability

We are committed to a responsible sourcing of our ingredients protecting the environment and improving the livelihood or farmers and their communities. Discover more at: Our commitments for sustainability | Nutella® | Official Website.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.