TIC TAC LAUNCHES NEW ‘CHOOSE YOUR MATCH’ CAMPAIGN

• As part of the campaign, Tic Tac is launching a voting competition to find the next limited-edition Tic Tac flavour – chosen by fans worldwide!
• The brand will also be adding to the Tic Tac universe with the launch of new flavour formats across markets.
• Both form part of the brand’s commitment to empowering fans to play a leading role in shaping the Tic Tac experience and creating delicious new products.

Tic Tac is set to launch its new ‘Choose Your Match’ campaign, rolling out to more than 25 Countries worldwide.

Fans will be treated to even more moments of refreshment, as they choose their perfect match from a raft of delicious new Tic Tac flavours – such as Citrus Adventure, Strawberry & Cream, Apple Sour, Intense Mint and Cherry – launching in selected markets and available to purchase alongside the existing range.

Tic Tac will also continue to put its fans at the heart of its brand with the launch of a new competition where they will help decide the next limited-edition Tic Tac flavour.

Running across multiple markets, the competition will put the power in the hands of fans worldwide – asking them to cast their vote and help choose their next potential limited-edition flavour match. Bringing a unique twist to the table, alongside a burst of signature Tic Tac refreshment, voters will be able to choose from a selection of five mouth-watering contenders. But which will win?

Competing flavours include:

• Grape Sour: A delicious fruity grape flavoured pills with an exciting and fun sour twist. A Tic Tac® adventure that releases a thrilling taste experience!
• Dragon Fruit: A tropical delight combining the smooth and sweet dragon fruit's flavoured pills. A new exotic world with Tic Tac®.
• Mango Lime: A combination of mango's sweetness and a citrusy twist of lime flavoured pills. A sensational Tic Tac® fruity blend to create a one-of-a-kind taste.
• Ginger Lemon: A mix of invigorating ginger notes with a bright touch of lemon flavoured pills. A Tic Tac® experience to boost your taste buds up to the top!
• Lemon Sorbet: A refreshing combination of a zesty punch of lemon and the coolness of a sorbet flavoured pills. A Tic Tac® treat to refresh your senses!

Voting for the ‘Choose Your Match’ competition will open this autumn in several countries and people will be encouraged to cast their votes via their local Tic Tac website or social media channels. Once all votes are in and tallied, the flavour with the most votes globally will be announced in January 2025. In spring 2025, Ferrero will then begin production to bring the new flavour to shelves across markets.

Louis Kevin Gambut, Global Jr. Brand Manager at Ferrero, said: "We're excited to bring our ‘Choose Your Match’ campaign to fans worldwide. As part of this, we’re not only offering the chance to discover the next limited-edition flavour, we’re also inviting fans to be a part of shaping the Tic Tac experience. At Tic Tac, our fans are at the heart of our brand, and we firmly believe in empowering them to play a leading role in creating our products. This campaign embodies that belief. We can't wait to see what flavour our fans choose but, in the meantime, we’re also launching delicious new flavour formats for everyone to enjoy.”

The launch comes as the brand continues to innovate to offer a Tic Tac experience for everyone – helping each person discover their ultimate flavour match.

The campaign will be supported by local marketing activity, such as on-pack and digital activations, and a global influencer campaign across multiple markets.

Consumers can visit their local website for more information on the campaign, how to vote, and the new flavours available in each market. 

Media Contacts

For media enquiries, please contact group.communications@ferrero.com

About TIC TAC®

Tic Tac® is one of the Ferrero Group’s international big brands. Tic Tac® was born in 1969, and became an instant success as a unique, fresh-breath candy with the flip-top lid and the signature “rattle” sound. Tic Tac® in the original mint and orange flavors literally conquered the world, establishing a market presence on five continents. With an aim to surprise and delight consumers with fresh taste sensations, Tic Tac® is now one of the world leading brands in pocket confectionery with a wide range of minty, fruity and original flavors.

About FERRERO GROUP

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. 

More than 38,000 employees are passionate about helping people celebrate life's special moments. 

The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate. 

For more information please visit www.ferrero.com