FERRERO LAUNCHES NEW NUTELLA PLANT-BASED
LUXEMBOURG, 3 September 2024: Ferrero has today announced the launch of its beloved global spread in a new plant-based version – the latest addition to the growing family of Nutella products.
Nutella Plant-Based delivers the same unmistakable Nutella experience but removes milk and adds vegetal ingredients such as chickpeas and rice syrup. Just like the classic Nutella, the new option combines quality ingredients, including its signature roasted hazelnuts and flavorful cocoa, to create a unique creamy and delicious texture. Without compromising on taste, the new spread is vegan certified and offers a delicious new choice for consumers.
As the iconic brand celebrates its 60th anniversary this year, Nutella continues to bring its innovative spirit and decades of expertise to tables worldwide. With its latest launch, Ferrero is embracing the growing demand for plant-based products, with increasing numbers of consumers choosing to reduce or avoid animal products whether for dietary or lifestyle reasons. Nutella Plant-Based has been developed to meet this demand, whilst welcoming even more people to the Nutella family.
Thomas Chatenier, Global President of Nutella at Ferrero, said: “For 60 years, millions of people around the world have begun their day enjoying breakfast with Nutella. We are excited to welcome even more people into the brand offering Nutella Plant-Based, the latest addition to the growing Nutella family. We developed this innovation to provide a delicious new choice that delivers the unmistakable Nutella experience in a plant-based version, replacing milk with vegetal ingredients, offering the same great taste, smooth texture and excellent quality that the Nutella brand is known and loved for.”
Vanessa Brown, Head of Trademarks, the Vegetarian Society, said: “We welcome Ferrero’s efforts to meet the needs and expectations of the millions of consumers following plant-based and vegan diets. We are pleased to announce that the new Nutella Plant-Based meets the Vegetarian Society’s strict criteria for vegan accreditation. One of the world’s most loved brands is now offering a plant-based option.”
Nutella Plant-Based will be launched in Autumn 2024, starting with select European markets and will be available in local hypermarkets and supermarkets in a 350g format.
Like the original Nutella, it will be sold in a recyclable jar and made using quality ingredients, in line with Ferrero’s dedication on responsible sourcing.
To get further news and details, we invite our consumers to visit www.nutella.com
Media Contacts
For media enquiries, please contact group.communications@ferrero.com
About NUTELLA®
Nutella® was born in 1964. The unique hazelnut spread with cocoa that millions of people around the world love, is made by Ferrero with a meticulous selection of quality ingredients, care and passion into every step of its production.
Today, Nutella® is available in around 170 countries worldwide and with its unique taste has created a range of products that you can enjoy across different occasions, from Nutella B-ready to Nutella Biscuits, from Nutella Croissant to Nutella Ice Cream.
In 2024, it is celebrating 60 years of spreading smiles though passion, creativity, and innovation.
For more information visit www.nutella.com
About FERRERO GROUP
Ferrero began its journey as a pastry shop in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with much loved brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved products including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®.
About 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
For more information, please visit www.ferrero.com
