AT THE HEART OF EVERYTHING WE DO
Our commitment to quality and excellence has been part of our business since its beginning, in 1946. From our work to source quality ingredients, to our commitment to improving the livelihoods of farmers and investment in technology and innovation, quality is always at the heart of everything we do.
Ferrero began as a small family-run pastry shop in Alba, Italy. Today, still proudly family-owned, we are home to some of the world's best loved brands. What has never changed is our respect for people and the planet, our passion for creativity and excellence, and for bringing moments of joy through delicious products.
Our story begins in Alba, a culinary capital in Piedmont (Italy) renowned for the high quality tonda gentile hazelnut, white truffle and wine. Today, we’re home to some of the world's most iconic confectionary brands and we still have the same passion for food, gastronomic excellence and appreciation of life's little moments.
sourcing our ingredients
The concept of sacco conosciuto – knowing where our quality raw materials come from, is the driving force behind our commitment to responsible sourcing.
Our passion for innovation is baked into our heritage and continues to inspire us today. Our global innovation centres drive the development of exciting and delicious new products.