25 Apr 2022
1 min read

THE FERRERO GROUP TO ACQUIRE FULFIL NUTRITION

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The Ferrero Group today announced a definitive agreement pursuant to which it will acquire FULFIL Nutrition, the high-quality, vitamin and protein bar company which has direct sales in UK as well as distributing to Ireland and other European and Asian Pacific markets.

The Ferrero Group plans to maintain and further build FULFIL’s strong brand authenticity, while supporting the company and its distributors with innovation and expansion to new markets and category segments opportunities.

As part of the transaction, The Ferrero Group will take over the brands’ iconic portfolio, and plans to retain the management, the distributors and the employees of the business. This move will enable Ferrero to expand in this relevant better-for-you market segment, meeting the evolving needs and trends of consumers.

The transaction, subject to customary closing conditions and regulatory approvals, is expected to close in the next months.

Contact Details:
Email: mediaenquiries@fleishman.com
Phone: 0203 4519 144

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.