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Tic Tac®: HISTORY

Refreshing good vibes since 1969
1969
Refreshing good vibes since 1969

The summer of love, Woodstock, the first man on the moon... and the birth of Tic Tac®, a revolutionary new mint that has stayed fresh for over 50 years!

A Global Brand
1970s-1980s
A Global Brand

After take off in 1969, the iconic Orange flavour followed in 1974. More new flavours were added and sales sky-rocketed. By the 1980s Tic Tac® was selling fast across five continents.

Rays of Positivity
2022
Rays of Positivity

In 2022 Tic Tac® had a refreshing makeover introducing the “Rays of Positivity”. Made from the iconic Tic Tac® shape and radiating out from the logo, they represent our idea of radiating good vibes, one Tic Tac® at a time.

100 layers of gentle freshness
100 layers of gentle freshness

With their recognisable shape, Tic Tacs look so simple, but simplicity is a matter of care! Each Tic Tac® takes 24 hours to produce, as each one is perfectly shaped and coated. At the centre, there is a gentle heart that is wrapped in 100 layers of flavour. The original freshmint blends mint essential oil, finished with a unique vanilla flavoured touch.

Piedmont Mint: our special ingredient
Piedmont Mint: our special ingredient

Our Tic Tac® Freshmint tastes so good because of the unique peppermint that grows in Pancalieri, in the Piedmont region of Italy. The climate and soil there create a unique type of mint, which is delicately refreshing and uniquely delicious. The essential oil of mint is made with a low-steam distillation process with a traditional method, to deliver a special perfume, the refined taste, a sweet and rich profile.

NEW
Tic Tac Citrus Mix
Tic Tac Citrus Mix
Tic Tac Citrus Mix
A VIBRANT TASTY RANGE
TO REFRESH YOUR GOOD VIBES
Tic Tac packshot
There's a Tic Tac® for everyone.
Find your match!
Tic Tac Fresh Mint
Fresh Mint: Classic Fresh Mint
Tic Tac Lime & Orange
Lime & Orange: Zesty Lime and Orange
Tic Tac Fruit Adventure
Fruit Adventure: An exciting mix of cherry ,strawberry, passionfruit and lime all in a pack
Tic Tac Cherry Cola
Cherry Cola: A flavour changing experience from cherry to cola in a single Tic Tac
Tic Tac Berry Bliss
Berry Bliss: A delicious mix of raspberry and blueberry
Tic Tac Citrus Mix
Citrus Mix: Get ready to explore the zingy mix of lemon, lime, mandarin and yuzu
Tic Tac Fresh Strong Mint
Strong Mint: Enjoy the refreshing sensation of Strong Mint with cooling crystals
Tic Tac Fresh Cool Cherry
Fresh Cool Cherry: Enjoy the delicious taste of Cherry with cooling crystals
Tic Tac Fresh Grapefruit Mint
Fresh Grapefruit: Enjoy the delicious taste of Grapefruit with cooling crystals

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. With over 47,000 employees, we are passionate about helping people celebrate life's special moments. The Ferrero Group, now in its third generation, is based on family values with a dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.