With its unique taste, Nutella® has become a favourite for generations
of people around the world.
A UNIQUE AND UNMISTAKABLE TASTE
Nutella® has been on the breakfast tables of millions of people around the world for more than 50 years. A slice of bread with one heaped teaspoon (15g) of Nutella® tastes great. Thanks to our unique and inimitable recipe, Nutella® has become a popular and iconic hazelnut spread.
NUTELLA®: A STORY OF PASSION, INVENTION AND POSITIVITY
Do you know the history of Nutella®'s signature recipe and unmistakable taste?
After the Second World War, cocoa was extremely scarce. Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a paste made from hazelnuts, and just a little of the rare cocoa. The ancestor of Nutella® was born.
The Giandujot, named after a local carnival character, was a paste shaped into a loaf that could be sliced and spread on bread.
The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.
The recipe was continuously remastered and in 1964 the first ever jar of Nutella® was created.
A hazelnut and cocoa cream that today spreads smiles around the world.
With its iconic design, Nutella® was launched in Germany.
Nutella® arrived in France with great success.
Nutella® reached Australia, opening its first plant outside Europe in Lithgow near Sydney.
"Generation Nutella®" was held, an event in Paris displaying works of art made by artists who grew up with Nutella® featuring big names in art like Decouflé, Paco Rabanne and Wolinski.
On May 29th, 27,854 people in Gelserkirchen, Germany participated in the "Largest Continental Breakfast Ever" with Nutella®.
On February 5th, 2007 Italo-American blogger Sara Rosso created a day to celebrate our product together with all Nutella® fans around the world.
World Nutella® Day has been celebrated every year since.
The global Facebook page dedicated to Nutella® reached 10 million fans in one year.
To celebrate Nutella®'s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!
At the start of the day, Nutella® wishes 'Good Morning' to millions of people at the breakfast table, as well as its 30 million fans on Facebook!
On May, 31st, Nutella® opened its first restaurant in Chicago, a special place where all Nutella® fans can enjoy a unique experience by choosing delicious recipes from a wide menu. Have a look here:
Nutella Cafe Chicago
More good news! Nutella® opened its second restaurant in New York in November 2018, discover it at:
Nutella Cafe New York
After Nutella & Go! and Nutella B-ready, the family expanded with the launch of Nutella Biscuits, the first crunchy biscuit filled with a creamy heart of Nutella®. In 2019, the launch in France and Italy was a success!
Nutella's unmistakable recipe is the same worldwide. It combines seven carefully selected quality ingredients, ensuring its singular creaminess and intense flavour. We uphold high quality standards for every plant in the world that produces Nutella®. Discover more at: Our quality & ingredients | Nutella® | Official Website.
We are committed to a responsible sourcing of our ingredients protecting the environment and improving the livelihood or farmers and their communities. Discover more at: Our commitments for sustainability | Nutella® | Official Website.
ONE LOVE, MANY OPTIONS
With its unique taste, Nutella® has created a range of products you can enjoy for many occasions throughout the day.
Discover all Nutella® products.
The only cookie with a creamy heart of Nutella®, made to share with those you love.
Introducing Nutella B-ready, the only truly ready-to-enjoy Nutella® experience, individually wrapped! Enjoy the unique Nutella® taste in a crunchy wafer shell.
Nutella & GO! includes a delicious serving of Nutella® on one side and crispy breadsticks on the other. It’s the playful way to enjoy Nutella® while on the go!
