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15 Jun 2021
1 min read

FERRERO SUPPORTS ELLEN MACARTHUR FOUNDATION’S PLEDGE FOR EPR AS PART OF THE SOLUTION FOR A CIRCULAR ECONOMY FOR PACKAGING

Ferrero Supports Ellen MacArthur Foundation’s Pledge for EPR

Improving the performance of waste management and recycling systems is vital to increasing packaging recycling rates. We are committed to doing our part and working with other businesses, industries, governments, consumers and society at large to reach and sustain higher levels of collection, sorting and recycling of packaging - supporting the creation of the circular economy for packaging we aim for.  

We recognise that well-designed Extended Producer Responsibility - EPR - schemes are essential. Therefore, we actively engage with organisations such as The Ellen McArthur Foundation and The Consumer Goods Forum in developing efficient and optimal EPR systems. 

Ferrero’s support for EPR schemes will improve the commitment of packaging to be constantly used in a circular economy where it never becomes waste. In support of the Ellen MacArthur Foundation and line with Ferrero’s packaging goal, the EPR scheme will assist in making policies, packaging collection and recycling actionable.

CGF overarching principles.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. With over 47,000 employees, we are passionate about helping people celebrate life's special moments. The Ferrero Group, now in its third generation, is based on family values with a dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.