OUR APPROACH TO THOUGHTFUL ENJOYMENT
As one of the leading players in the sweet packaged foods category, Ferrero – which is home to much-loved brands such as Kinder, Ferrero Rocher, Tic Tac, and Thorntons – believes that all foods can be eaten in small portions, in moderation and as part of a balanced and varied diet. From small-portioned and individually wrapped products to clear labelling and the way in which it markets its brands, Ferrero celebrates this approach through its ‘Thoughtful Enjoyment’ approach, which is all about helping consumers savour and celebrate those treating moments.
The concept of ‘Thoughtful Enjoyment and Ferrero’s responsible consumption approach have been key elements in helping consumers to make thoughtful choices about what they buy and consume. For example, the company takes care to show that its small-portioned products are always being enjoyed in moderation in all its advertising and marketing communications, whether it’s a bar of Kinder chocolate or a Kinder Surprise.
