Whatever the game, let joy win!

From intense matches to high adrenaline racing, a plethora of international cups and competitions around the globe have truly made this a season of sport.

At Ferrero, we’re celebrating everything these wonderful events mean to all of us – but especially the positive influence they can have on children.

Indeed, with the abundance of sporting events on display over the next few months, our younger generation will have their eyes opened to the many ways in which they can get active. They might be very familiar with some of the sports they see during these events, but they might be seeing others for the very first time.

Inspiring children to have fun, no matter the sport.

Whether they’re inspired by watching football, fencing, swimming, cycling, athletics or sailing, this is where our Kinder Joy of moving programme comes in. The international programme inspires millions of children and their families in many countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way.  

At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, better adults tomorrow. You can hear from some of the parents, children and partners who have been involved in the programme here.

Unleashing the Joy of moving with different activities worldwide.

To bring Kinder Joy of moving to life, we partner with a number of sporting associations, federations, and Olympic Committees, bringing activities of all shapes and sizes to children worldwide.

Below, you can see the programme in action across a number of different countries. But regardless of region or activity, each of our events have one thing in common: they teach children an important message – whatever the game, let joy win.