WHATEVER THE GAME, LET JOY WIN!
From intense matches to high adrenaline racing, a plethora of international cups and competitions around the globe have truly made this a season of sport.
At Ferrero, we’re celebrating everything these wonderful events mean to all of us – but especially the positive influence they can have on children.
Indeed, with the abundance of sporting events on display over the next few months, our younger generation will have their eyes opened to the many ways in which they can get active. They might be very familiar with some of the sports they see during these events, but they might be seeing others for the very first time.
Inspiring children to have fun, no matter the sport.
Whether they’re inspired by watching football, fencing, swimming, cycling, athletics or sailing, this is where our Kinder Joy of moving programme comes in. The international programme inspires millions of children and their families in many countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way.
At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, better adults tomorrow. You can hear from some of the parents, children and partners who have been involved in the programme here.
Unleashing the Joy of moving with different activities worldwide.
To bring Kinder Joy of moving to life, we partner with a number of sporting associations, federations, and Olympic Committees, bringing activities of all shapes and sizes to children worldwide.
Below, you can see the programme in action across a number of different countries. But regardless of region or activity, each of our events have one thing in common: they teach children an important message – whatever the game, let joy win.
Kinder Joy of moving x Waterworld
Country: Italy
Partner: Save the Children
Taking place at the start of June, Kinder Joy of moving x Waterworld saw around 70 girls from Rome’s Punti Luce center get to have an unforgettable day on the water. Led by Olympic champion Alessandra Sensini, the children got to try out sailing, surfing and other water sports over two days – and ended their experience by receiving a certificate confirming their participation.
National Mini Volleyball Championship for the Kinder Joy of moving Cup
Country: Poland
Partner(s): Polish Volleyball Federation, Ministry Sport & Tourism, Ministry of Education, Polish Olympic Committee
The Kinder Joy of moving Mini Volleyball Championship took place over nine months, culminating in a grand final at the end of June. The regional preliminaries for the tournament saw almost 53,000 participants up to the age of 13 take part, representing 16,272 teams. From that number, nearly 1,600 children made it through to the Grand Final of the Championships, which was held at the International Congress Center in Katowice.
The final saw children from across Poland come to Katowice to experience an unforgettable adventure which took place over three days. And, for the duration of the event, we also had our ‘Kinder Joy of moving Village of Joy’ in front of the International Congress Center in Katowice. Entire families were invited to the Village to spend the first days of summer actively and, of course, to learn more about the Joy of moving methodology.
The Joy of Moving Tennis Trophy
Country: Global (10 countries)
Partner: Rafa Nadal Academy and Tennis Federations
The Kinder Joy of moving Tennis Trophy is a tennis tournament which will be in its 8th year this year. Matches are held without referees, allowing the players to field decisions themselves and increasing their autonomy and decision-making skills in the process. Guided by an educational goal of fair play, these events encourage participants to have fun, while promoting the essential values of relationship, friendship, and respect for one’s opponents and teammates.
During the tournament, which takes place in 10 countries worldwide, and includes a wheelchair competition, children aged 9 to 12 team up to play together and create unforgettable memories while learning the value of teamwork and sportsmanship.
The event culminates each year in an International Master event, held at the facilities of the Rafa Nadal Academy.
Kinder Joy of moving x Flying Steps Academy
Country: Germany
Partner: Flying Steps Academy
The Kinder Joy of moving x Flying Steps Academy events are exciting programmes based around street dance. Guaranteeing lots of fun, the events give children aged between 6-12 an opportunity to take part in a unique dance workshop with Kinder Joy of moving dance ambassadors. They are then able to take part in a dance challenge with our interactive dance course. This year, the events took place on the 23rd June in Berlin and on the 21st July in Munich.
Kinder Joy of moving mini tour
Country: Germany
Partner: Lidl Deutschland Tour, Eschborn-Frankfurt
As a partner of the Eschborn-Frankfurt cycling classic and the Lidl Deutschland Tour, the Kinder Joy of moving mini tour not only inspires children to cycle, but also to do more sport and exercise in general.
Children between the ages of two and five can prove themselves in a Balance Bike race on the last 100m of the professional course, while the biggest highlight - the Bike Parade - offers kids between the ages of six and twelve the chance to ride on the same route as professionals do just a few hours later.
At the events, our Experience World also gives children the opportunity to improve their cycling skills through different modules, and under professional guidance. This year’s events will be taking place between the 21st and the 25th August in five different cities across Germany, as part of the Lidl Deutschland Tour 2024. All events are still open for registration here.
Kinder Joy of moving x World Fencing Championships
Country: Italy
Partner: Italian Fencing Federation
Kinder Joy of moving accompanies the Italian National Fencing Team to major international events, from the European and World Championships to the Olympic Games. To attend these events as champions, children take part in the Grand Prix Kinder Joy of moving, a series of challenges that conclude with the Gran Premio Giovanissimi Kinder Joy of moving, the Italian championship of foil, épée and sabre under 14 in which thousands of young fencers have the opportunity to compete and grow together.
Kinder Joy of moving Day of Children’s Gymnastics
Country: Germany
Partner: German Gymnastics Federation
The nationwide "Kinder Joy of moving Day of Children's Gymnastics" is a collaboration between the German Gymnastics Federation and Kinder Joy of moving. Taking place on the second weekend in November, the event invites children to experience the world of gymnastics.
Since 2023, the event has had a Circus theme. The children taking part are invited to try out their skills as circus artists, with activities ranging from the ‘juggling star’ to the ‘circus poodle’ to ‘jump into the ring’. It's a great way for children to get to experience the fascinating world of the Circus, while taking part in some exercise in a fun and engaging way. In addition, a gymnastics course was developed by both Kinder Joy of moving and the German Gymnastics Federation, and it’s used at all events.
For more information on any of the above events, please visit: https://www.kinderjoyofmoving.com
