Nutella® Celebrates 60 Years of Spreading Smiles on World Nutella

Today, as fans around the world unite once again to celebrate World Nutella® Day, Nutella® is marking another major milestone as it kicks off celebrations for its 60th anniversary.   

Over the past six decades, millions of people have been starting their day with Nutella® to spread positivity, feed togetherness, and bring unbeatable taste and enjoyment to their table. From humble beginnings in Italy, the brand is now spreading smiles in over 170 countries worldwide.  

Nutella® has evolved into an iconic global brand. However, it started with an inspirational story of invention and passion. The product that would eventually become Nutella® was developed by the founder of Ferrero Group, Pietro Ferrero. In response to cocoa supply shortages after WW2, the original recipe used just a little hint of cocoa – which was rare at the time – and added hazelnuts, a local delicacy in Piedmont, Italy. Then, in 1964, while many were still making solid chocolate, Pietro’s son, Michele Ferrero, evolved the product and created the Nutella® spread known and loved today.  

Giovanni Ferrero, Executive Chairman of Ferrero Group, said: “As we mark this milestone anniversary, we celebrate Nutella® – a beloved global brand driven by an innovative spirit and decades of expertise. Through the unbeatable taste of Nutella®, we have now created a range of new product experiences: Nutella® B-ready, Nutella® Biscuits, Nutella® Muffin and Croissants. Looking ahead, we remain committed to building on this legacy, finding even more ways to offer fans positivity and choice. We have been spreading smiles across the globe for 60 years and through passion, creativity, and innovation, Nutella® will keep the world smiling for years to come.”  

Nutella® India wishes its fans across the country with a message from its Brand Endorser, Bollywood actor Ranveer Singh, who is an ardent fan of Nutella and invites all to spread happiness and smiles on this milestone.