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AUSTRALIA NEW ZEALAND

Ferrero.com

02 Feb 2022

2 min read

B-READY FOR SOMETHING NEW! NUTELLA BRINGS NEW BISCUIT PRODUCT TO AUSTRALIA

Nutella will be making a toast to the new year with the launch of a new delicious snack product, Nutella B-ready. Europe’s go-to biscuit bar for on the go, Nutella B-ready arrives in Australian convenience stores and supermarkets from Monday 4 January.

Consumers who love Nutella in a jar will soon be able to try it in a bar. Crunchy on the outside and creamy on the inside, Nutella B-ready is a delicious crunchy wafer shell filled with creamy Nutella® and sprinkled with puffed wheat crisps. They are individually wrapped for consumption throughout the day, anytime anywhere.

Lili Despotovic, Senior Brand Manager for Nutella says, “With a Biscuit category that is in growth and people snacking more often, Nutella B-ready takes our favourite spread into a biscuit bar format, perfect for shoppers to enjoy on the go in 2021,”

“Nutella B-ready has been hugely popular around the world so we’re excited to give Aussies a new way to enjoy their favourite chocolate hazelnut spread as a delicious, ready-to-eat snack.”

Nutella B-ready will be on shelves in selected supermarkets and convenience stores across Australia in single bars or a pack of six. RRP is $ 2.00 for individual bars or $ 4.99 for six packs.

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