AT THE HEART OF EVERYTHING WE DO
Our commitment to quality and excellence has been part of our business since its beginning, in 1946. From our work to source quality ingredients, to our commitment to improving the livelihoods of farmers and investment in technology and innovation, quality is always at the heart of everything we do.
Ferrero began as a small family-run pastry shop in Alba, Italy. Today, still proudly family-owned, we are home to some of the world's best loved brands. What has never changed is our respect for people and the planet, our passion for creativity and excellence, and for bringing moments of joy through delicious products.
Our story begins in Alba, a culinary capital in Piedmont (Italy) renowned for the high quality tonda gentile hazelnut, white truffle and wine. Today, we’re home to some of the world's most iconic confectionary brands and we still have the same passion for food, gastronomic excellence and appreciation of life's little moments.
sourcing our ingredients
The concept of sacco conosciuto – knowing where our quality raw materials come from, is the driving force behind our commitment to responsible sourcing.
We're committed to ensuring the palm oil we use is deforestation free, and we use satellite monitoring to help protect forests.
We’re committed to sourcing cocoa which is certified through independently managed standards.
We’re committed to sourcing palm oil which is segregated and certified through RSPO, and promoting biodiversity projects in the areas we source from.
We’re passionate about the quality of the hazelnuts we use, roasting them ourselves to ensure the best possible taste experience.
Our passion for innovation is baked into our heritage and continues to inspire us today. Our global innovation centres drive the development of exciting and delicious new products.
