AT THE HEART OF EVERYTHING WE DO
For more than 70 years, our commitment to quality and excellence has been part of our business since the beginning. From our work in sourcing quality ingredients and our commitment to improving the livelihoods of farmers to our investment in technology and innovation, quality is always at the heart of everything we do
We started as a family company, we still are. With an entrepreneurial and innovative spirit that has been crafted for generations. We care about our heritage and our family values, quality and excellence, our respect for people and the planet and the communities in which we work.
Ferrero began as a small family-run pasticceria in Alba, Italy. Today, still proudly family-owned, we are home to some of the world's most loved brands. What has never changed is our respect for people and the planet, our passion for creativity and excellence, and for bringing moments of joy through delicious products.
Our story begins in Alba, a culinary capital in Piedmont, Italy, renowned for the high quality tonda gentile hazelnut, white truffles, and wine. Today, we’re home to some of the world's most iconic brands and we still have the same passion for excellence and appreciation of life's little moments.
sourcing our ingredients
The concept of sacco conosciuto – knowing where our quality raw materials come from, is the driving force behind our commitment to responsible sourcing.
Our passion for innovation is baked into our heritage and continues to inspire us today. Our global innovation centres drive the development of exciting and delicious new products.
We are passionate about crafting quality products to bring joy to our consumers whilst encouraging responsible consumption through our Thoughtful Enjoyment approach.
Our contribution to local communities through our Joy of moving corporate social responsibility programme is an example of our continued support in the areas in which we operate.