ALBA, ITALY – WHERE IT ALL BEGAN.

family

Alba is a picturesque town in Italy’s north-western Piedmont region, known around the world for its gastronomic delights including the high-quality hazelnuts of the Tonda Gentile delle Langhe variety, Barolo and Barbaresco wines, and white truffle.

In the post-war period, the local community worked incredibly hard to reconstruct the area and to build a better life for the people that lived there.  The area was able to reinvent itself, with Michele Ferrero and his father Pietro before him, two personalities whose vision, determination, and creativity helped to shape the destiny of the city and region.  

These entrepreneurs focused on the potential of the land, looking for ways to turn simple products of the earth - in our case, hazelnuts - into ambassadors for the region, transforming them into a source of pride for an entire community. Their work helped Alba to survive and thrive after the war - as Ferrero grew, it helped to attract people to come and work in Alba from all over the country. 

Ferrero continues to grow today with a presence in over 170 countries.  Our expertise in, and passion for, iconic products continue to inspire us to innovate and bring new brands into our family, including Thorntons, Eat Natural, and Fulfil. 

Today, Ferrero has more than 47,000 passionate employees globally but our culture remains firmly rooted in our heritage of family values and humble beginnings in Alba.

Ferrero, Quality at heart.
​
Read more about our roots in Alba, Italy

Share on

RELATED
TOPICS

Find out more about our commitment to quality in everything we do

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. With over 47,000 employees, we are passionate about helping people celebrate life's special moments. The Ferrero Group, now in its third generation, is based on family values with a dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.