Ferrero in Singapore
Bringing moments of joy for 20 years
Ferrero in Singapore: A Commitment to Quality and Tradition
For over two decades, Ferrero has been close to the hearts of Singaporeans. Rooted in family values, Ferrero is driven by a commitment to quality, tradition, and respect for people and the planet—principles passed down through generations of the Ferrero family.
Since establishing our presence in Singapore in 2006, and becoming the Ferrero Asia Pacific Regional Headquarters in 2018, we have focused on sustainable growth and nurturing strong relationships with consumers, partners, and the community. By respecting and understanding local cultures, we ensure that our iconic products, including Nutella, Kinder, Ferrero Rocher, and Tic Tac, resonate with regional tastes and traditions.
Our respect extends to our employees, who are treated as part of the Ferrero family. We prioritise their well-being, professional development, and work-life balance, bringing our family values to life in every aspect of our operations in Singapore.
Ferrero Innovation Center: Driving Future Growth
Opened in June 2017, the Ferrero Innovation Center in Singapore serves as a Strategy and Innovation hub. Positioned in a cosmopolitan, well-connected city at the heart of Asia, the centre draws inspiration from the region’s rich food culture and technological advancements to drive Ferrero’s global innovation.
Our mission is to keep Ferrero at the forefront of innovation through end-to end collaboration, focusing on:
• Breakthrough Innovation Product Labs: Developing all product formats in Ferrero’s portfolio to cater to both global and local markets.
• Raw Materials: Partnering with universities to conduct research and source local raw materials and ingredients for our product applications.
• Food Trends: Leveraging our expertise to identify early indicators of trends and emerging signals in the food industry.
• Market Innovation: Harnessing consumer and market insights to fuel product development and enhance our offerings.
• Open Innovation: Collaborating with universities and startups to explore new ideas and fulfill emerging business opportunities.
• Next-Generation Toys: Innovating toy design by integrating physical playability with digital technology and sustainable materials, such as the
• Project Management and Ecosystem: Fostering cross-functional collaboration within Ferrero and with our ecosystem partners to drive efficient project execution.
The Singapore Innovation Center plays a vital role in ensuring Ferrero remains a global leader in innovation while enabling the localisation of international products for regional markets, including Singapore.
“The Singapore Innovation Center will support Ferrero in its continuous pursuit of cutting-edge technological solutions to offer our consumers the best quality products that provide always new taste dimensions”, Ferrero’s Executive Chairman, Giovanni Ferrero.
