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WORLD NUTELLA® DAY 2025: CELEBRATING THROUGH CULTURE

WORLD NUTELLA® DAY 2025 : CELEBRATING THROUGH CULTURE
  • #WorldNutellaDay returns with the unmissable brand’s celebration – bringing fans together in sharing their passion for the Nutella® family of products. 
  • Joining the global celebration of its iconic brand, innovative products and the fans at its heart, Nutella® today reveals exciting new cultural experiences, events and activities worldwide. 
  • Highlights for 2025 include the unveiling of its new sonic identity, a special exhibition at the MAXXI Museum in Rome, and a new book on Nutella’s rich history and evolution - immortalising the spread as a cultural icon. 

 

Luxembourg: Created for the fans and by the fans, World Nutella® Day – which takes place annually on the 5th of February – has brought together people worldwide in their love of the iconic spread since its inception in 2007. This year Nutella is uniting fans all over the world to celebrate a continuously growing Nutella® family, helping spread even more smiles and its contagious positivity.

Capturing the spirit of the day, the global campaign will see Nutella® join the celebration of its iconic brand, innovative products, and the fans at its heart, with exciting new partnerships, events and activities inspired by its place in popular culture. To mark World Nutella® Day 2025, Nutella® fans have the opportunity to celebrate through culture!

 

What’s New For 2025

  • The Sound of Nutella. To celebrate World Nutella® Day 2025, Nutella® has unveiled its unique sonic identity: ‘The Sound of Nutella’. Developed in collaboration with MassiveMusic, a creative music agency, this distinctive soundtrack reflects the brand’s values of positivity and togetherness, and the sound of one of its signature ingredients: hazelnuts. Exploring what they could do musically, they dropped them on a drum kit, tossed them at guitars, shook them in a Nutella jar and poured them onto a piano. The end result? A lighthearted, fun and infectious track, you can't help but humming and smile at.
  • MAXXI Museum Rome Exhibition. Did you know that the National Museum of 21st Century Arts in Italy, the first Italian national institution dedicated to contemporary creativity, is currently hosting a special exhibition celebrating iconic 60-year journey of Nutella®? Today, visitors at the MAXXI Museum in Rome will also enjoy a special event. The exhibition is open to visitors in Rome until April 20th.
  • “The New Nutella World” Book Launch. Nutella is proud to share with fans that Gigi Padovani, Italian journalist and food writer, just released a new edition of his book, offering an in-depth look at the journey of Nutella® to a beloved global power brand and its celebration in popular culture. Through captivating stories and insights, readers will discover the history of Nutella® and its inspirational evolution over six decades. This literary tribute is a must-read for fans and food enthusiasts alike, celebrating the cultural legacy and enduring appeal of Nutella®.

Nutella® is also inviting fans celebrating today to engage with a programme of multi-channel activities in local markets worldwide. Visit nutella.com to find out more about your celebrations near you.

 

The innovation that built an icon

Nutella®, which celebrated its 60th anniversary last year, is chosen by millions globally to spread positivity, feed togetherness and bring unbeatable taste to the table. A story of invention and passion, Nutella® has been spreading smiles across the globe for six decades, continually evolving and innovating to find new ways to surprise and delight its fans across 170 countries.

This love and passion even sparked the creation of World Nutella® Day in 2007. When Sara Rosso first invented World Nutella® Day, Nutella® was enjoyed as a hazelnut and cocoa spread only. Now, 17 years later, fans around the world can celebrate the many ways to enjoy Nutella®—whether as a biscuit, snack, frozen bakery item, or even ice cream. A few months ago, Nutella® also launched a new plant-based version, extending the experience to even more fans worldwide.

Looking ahead, the Ferrero Group will continue to explore new ways to surprise and delight its fans, while building on Nutella®’s legacy and Ferrero’s confectionery expertise. This includes the launch and expansion of its new Frozen Bakery range, muffins, croissants, crepes, and donuts, offering yet another way to enjoy the signature Nutella® experience at home.

 

Thomas Chatenier, Global President of Nutella at Ferrero, said: “World Nutella® Day is a testament to the enduring power of our brand and the passion of our fans, which has cemented Nutella’s position as a cultural icon – celebrated even by books and exhibitions. At Ferrero, we are committed to continuous innovation, ensuring that Nutella® remains a beloved part of people’s lives. Nutella® has always been about spreading joy and positivity, and today we have a full Nutella® family of products to enjoy, from biscuits, snacks and ice cream to frozen bakery and new plant-based innovation. A huge thank you to all Nutella fans that keep us evolving! We look forward to many more years of spreading smiles and creating even more unforgettable Nutella® moments with you.”

This year, the brand is calling on fans to once again celebrate World Nutella® Day and spread the joy of Nutella® by sharing their special moments on social media using #WorldNutellaDay #spreadanutellasmile

Follow the celebration on the World Nutella® Day official social media channels and visit www.nutella.com for inspiring content on how fans can take their celebrations to the next level.

 

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Annexes:

Media Contacts

For media enquiries, please contact group.communications@ferrero.com

 

About WORLD NUTELLA DAY

World Nutella® Day, celebrated annually on February 5th, was spontaneously created by American blogger Sara Rosso in 2007. This special day is dedicated to uniting Nutella® fans worldwide, thank them for their love and allow them to share their passion and love for Nutella® on social media, through photos, recipes, poems, and messages. Since its inception, World Nutella® Day has grown into a global phenomenon, with fans everywhere expressing their love for Nutella®.

 

About NUTELLA® 

Nutella® was born in 1964. The unique hazelnut spread with cocoa that millions of people around the world love, is made by Ferrero with a meticulous selection of quality ingredients, care and passion into every step of its production.

Today, Nutella® is available in around 170 countries worldwide and with its unique taste has created a range of products that you can enjoy across different occasions, from Nutella B-ready to Nutella Biscuits, from Nutella Croissant to Nutella Ice Cream.

In 2024, it is celebrating 60 years of spreading smiles though passion, creativity, and innovation.

For more information visit Nutella.com

 

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.