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FERRERO REFLECTS ON 50 YEARS OF ICONIC BRANDS IN AUSTRALIA

50 Years

Sydney, 3 March 2025: Ferrero proudly celebrates 50 years of delighting Australians with its iconic brands. From its beginning as a small pastry shop in Italy, today Ferrero makes many of Australia’s most-loved sweet treats including Nutella, Ferrero Rocher, Kinder and Tic Tac. 

This journey is reflected in the company’s performance, which has almost doubled, with 91% growth in ten years. The majority of this success has been delivered in the last four years, as Ferrero seeks to move beyond confectionery into Sweet Packaged Food categories. The business’ strategy has seen Ferrero Australia successfully expand into four new categories in the last four years. This, alongside increased share for Ferrero’s popular brands, has contributed to significant volume growth of 31% since late 2020. 

The uniquely iconic Nutella brand is so ubiquitous it is one of the only consumer brands with an international ‘day’ – World Nutella Day celebrated earlier this month. Nutella even surpassed local cupboard staples to become the #1 spread in Australia in 2023 and today, a jar of Nutella can be found in one in three Australian homes*. 

The Ferrero Rocher range has become synonymous with seasonal moments, with 8 billion Ferrero Rocher produced each year globally and the business capturing a significant share of the local market across Easter and Christmas. 

Ferrero’s growing Biscuits portfolio, which includes Kinder Happy Hippo, Kinder Tronky and Nutella b-ready outperformed the category year on year. Latest entrant, Nutella Biscuits, became an essential European souvenir when it launched in Italy in 2019, before quickly capturing local hearts and appetites in 2023. 

In the freezer aisle, Kinder Bueno cones launched in October, joining the Ferrero Rocher multipack which was the number one product in its category during its launch period, as well as Raffaello and Rondnoir frozen desserts. In Spring 2024, Ferrero entered the Better-for-you category with the launch of Fulfil Protein and Vitamin Bars. In 2025, Ferrero has already added Nutella Frozen Bakery products to its out of home offering, with Nutella Croissants and Nutella Muffins now available for café partners. Looking ahead, Ferrero aims to further expand its local portfolio of Sweet Packaged Foods, while continuing to invest in its Australian operations and community partnerships. 

Massimo D’Ambrosio, Managing Director for Ferrero Australia, commented: “Ferrero's successful 50-year journey in Australia is made possible by our commitment to creating quality products and innovating to bring new products to the market, all while having highest regard for how and where we source our ingredients to minimise our impact on the planet”. 

Ferrero’s commitment to Australia extends beyond its product offering to substantial investments in local infrastructure and sustainability initiatives. Ferrero’s Lithgow factory in regional NSW opened in 1976 as the company’s first factory outside of Europe, and today is a major local employer, serving as the hub for Nutella production for Australia, New Zealand and East Asia. 

Over the past three years, Ferrero Australia has invested million in its Lithgow site with a further million in FY24/25. These commitments have enabled a range of sustainability initiatives such as rooftop solar which generates around 20% of the factory’s energy needs, and water efficiency measures that have reduced consumption by 44% in absolute terms in the last year, all while simultaneously achieving record Nutella production of more than 15 million kilograms. 

To support the company’s ambitious growth plans, Ferrero has invested in purpose-built warehousing capacity in Kemps Creek. The new facilities, owned and operated by Ceva Logistics were opened in late 2024, extending Ferrero’s supply chain capabilities and delivering operational efficiency for the region. 

Ferrero Australia champions the global business’ value of ‘Work, Create, Donate’, supporting the local community through many relationships with charities and community groups that have extended years, even decades. Last year, the company contributed more than

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.