26 Sep 2024
2 min read

KINDER JOY WELCOMES A NEW MAGICAL COLLECTION

Kinder Joy

Bringing little moments of joy to families around Australia for over 30 years, Kinder introduces its latest release, Kinder Joy’s new collection with Harry Potter.  

AUSTRALIA – This month, Kinder is bringing a touch of magic to Australian shores with its NEW Harry Potter Funko POP! collection, which includes 16 figurines and accessories.   

Fans can now enjoy the delicious taste of Kinder Joy while discovering the new range, which features Harry Potter, Ron Weasley, Hermione Granger and other iconic characters, along with pencil toppers, sticky notes and bookmarks.   

The newest addition to the Kinder collection offers parents a fun way to add joy to their kids’ day and share the global phenomenon with a new generation of witches and wizards.  

Housed in the iconic Kinder egg shape that Australian families know and love, Kinder Joy is a multisensory taste experience. One half of the egg contains a delicious treat made of two layers of milky sweet creams topped with two crispy wafer bites filled with cocoa cream, and the other half of the egg holds an exciting toy.  

Families will be able to share moments of connection through the joy of playing together and letting their imaginations run wild as they discover their mystery Harry Potter Funko POP! toy.  

Kinder Joy toys can also be brought to life in Kinder's immersive playground, Applaydu & Friends. By scanning the QR within the egg and downloading the app, families can play, create their own video content and safely connect with other players via a secure chat mode. Users will be able to virtually unlock various Funko POP! toys and extend the Kinder Joy playing experience into the digital world.

Commenting on the launch, Antony Foulet, Marketing Manager for Kinder says, 
“We are excited to bring the new Harry Potter collection to families and have Kinder Joy be a part of those special moments of wonder shared between parents and tweens. There’s something in that many parents grew up with Harry Potter themselves, this is a way to share the beloved story of Harry and his friends with their kids.” 

To celebrate the new collection, Kinder Joy will be magically transforming Manly Wharf into Platform 9 ¾ on Sunday, 29th September. For one day only, families will be able to immerse themselves in the wizarding world of Harry Potter as they have their picture taken on the iconic platform, win instant Harry Potter prizes as well as sample the new Kinder Joy range.   

Kinder Joy is now available at Coles and other leading retailers across Australia for an RRP of .00. For more information, please visit www.kinder.com/au/en/kinder-joy.  @kinderglobal | #KinderJoy #KinderJoyHarryPotter

 

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.