10 Mar 2021
2 min read

FERRERO SAVES 10KM2 OF PLASTIC WITH 100% RECYCLABLE KINDER BUENO RETAIL DISPLAYS

Ferrero Bueno in store

This month, Ferrero Australia is set to introduce 100% recyclable Kinder Bueno point-of-sale displays, saving more than 10,000 square metres of plastic.

By August, 3,000 new dumpbins, which feature a biodegradable varnish, will be on display in retail stores around Australia. The move will be the first trial of 100% recyclable displays by Ferrero Australia, with each dumpbins set to save 3.75 square metres of plastic. The initiative reflects Ferrero’s sustainability strategy to reduce the company’s carbon footprint by 2030.

In-store shoppers won’t notice a difference in the biodegradable varnish, which looks similar to previous displays that feature plastic, but environmentally-conscious consumers will be pleased with the change to 100% recyclable materials, unlike polypropylene plastic which goes to landfill at the end of the product lifecycle.

Ferrero has developed this trial in partnership with point-of-sale supplier Think Display which is developing its own in-house initiatives to reduce waste and landfill. Think Display currently has eco-friendly policies such as carbon neutral shipping and utilises soy-based inks in display materials.

The trial is just one of a number of initiatives as Ferrero moves towards 100% recyclable displays. Recyclable bamboo moulded clips are currently being tested to replace plastic corr-a-clips in Nutella towers to further reduce plastic going to landfill.

Ferrero’s commitment to sustainability has been recognised locally with Ferrero named as a finalist for the Business Leadership Award at the New South Wales Green Globe Environment awards in 2019.

For further information of Ferrero’s sustainability strategy: www.ferrerosustainability.com

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.