01 Mar 2017
1 min read

FERRERO 1ST FOOD COMPANY IN THE WORLD FOR REPUTATION IN THE RANKING OF THE 100 BEST COMPANIES

news-2017-03-01

Reputation Institute's Global RepTrak® 100 has uncovered the world's most reputable companies confirming Ferrero as the top Italian company in terms of reputation in its listings for 2017.

This year Ferrero is again the first company in the food industry. Moreover, it gained one position ranking in 17th place in the worldwide list, with a score of 75.45.

Giovanni Ferrero, CEO of the Ferrero Group comments: "We are proud of the trust that consumers throughout the world confirmed also this year ranking us - in terms of reputation - at the first place in the world as a food company as well as an Italian company. It is the confirmation that 'quality first' is the real key to success ".

The RepTrak® model measures the consumers’ perception of the world's largest companies, based on a scale that takes into account seven dimensions: products and services, innovation, workplace, governance, social responsibility, leadership and performance.

Based on over 170,000 ratings collected in the first quarter of 2017, the survey is the largest corporate reputation study of its kind, and includes comparative ratings, trends by demographic cuts, and unique insights into which companies are best regarded by stakeholders as well as what drives trust and supportive behaviors such as willingness to purchase a company’s products, recommend the brand, invest in or even work for the company.

See more at: Reputation Institute's Global RepTrak

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. With over 47,000 employees, we are passionate about helping people celebrate life's special moments. The Ferrero Group, now in its third generation, is based on family values with a dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.